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Fire Tablets and Echo speakers are some of the cheapest personal tech devices around. They’re built to be affordable, and some of them are especially cheap for Prime Day. Kindles are a different story. They’re more expensive and go on sale less often.

We’ve compiled every decent Prime Day deal on the Amazon-branded devices we’ve tested (and liked!). Amazon has a Device Deals page with many of its best deals, but we have the top picks organized below. 

Note: We regularly update articles and strike through items that sell out or rise in price as of publishing, and mark discounts based on recent product pricing or average price, not MSRP. Be sure to check discounts for yourself. Our picks come from research and our extensive experience reviewing products. You’ll need an Amazon Prime subscription to get most of these deals.

Updated: We’ve checked all links and prices, and removed an expired deal.

Table of Contents

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Kindle Deals

Amazon’s Kindle pretty much owns the ebook market, and for good reason. The companies book readers offer more than a month of battery life per charge, the ability to hold thousands of titles, and unlimited book subscriptions. You can even get free books from your local library. Check out our guide to the Best Amazon Kindle.

Amazon Kindle


Photograph: Amazon

The basic Kindle remains a solid offering, and the latest model includes a backlight for the 6-inch E Ink touchscreen, meaning you can read in the dark. It’s our favorite Kindle for the money. This is the best price we’ve seen on the Kindle this year. It comes with three free months of Kindle Unlimited, which gives you access to a massive library of ebooks. After the three months is up, Kindle Unlimited is $10 per month.

The Paperwhite’s waterproofing makes it a Kindle upgrade worth considering. For a couple extra Jacksons over the plain Kindle, it opens up the joys of reading in the pool, beach, and bathtub without fear. The display is flush, and the device is rated IPX8, meaning it can sit in 2 meters of water for two hours. Read more about its features here.

amazon kindle in 5 different colors

Kindle Kids Edition

Photograph: Amazon 

The Kindle Kid’s Edition is the basic Kindle with some parental controls and—more importantly—Amazon’s 2-year worry-free guarantee. That means should your Kids Edition Kindle go crashing down the stairs because your child decided to see if it would bounce like a slinky, Amazon will replace it.

amazon kindle oasis

Kindle Oasis

Photograph: Amazon

The Oasis is the bougie Kindle. The processor is faster for smoother page turns, it’s easier to hold with one hand and the screen automatically adjusts the brightness. This version also comes with 32 gigabytes of storage, which is enough to hold tens of thousands of books.

Echo Speaker Deals

Read our Best Echo & Alexa Speakers guide for recommendations on which Amazon Echoes we think are worth your money. The short version is the Plus for music, the Dot for Voice, and the Show for a screen. Our Best Smart Speakers guide has more options if you’re still deciding which to buy.

Echo Show 8

Echo Show 8

Photograph: Amazon

The latest 8-inch Echo Show is sleek and stylish. We like this size more than the 5-inch and 10-inch versions. It’s big enough that weather updates and video chats, and recipes show up clearly, yet it’s compact enough that it doesn’t take up too much valuable real estate on your desk or kitchen countertop.

Echo Show 10

Echo Show 10

Photograph: Amazon

The Echo Show 10 has a screen that swivels to follow you as you wander around the room. This feature takes a bit of setup—you put it where you want it and then the Echo choose its range of motion—but it works well on calls and when trying to check how much time is left on a kitchen timer. The base for the screen houses the good-sounding speakers, which offer a fairly substantial soundstage, akin to a standard Echo.

The standard Echo is one of the best smart speakers and the best Alexa speaker (8/10, WIRED Recommends). If you don’t want a screen and camera staring at you, but do want higher quality sound than a tiny Echo Dot, the standard Echo is worth a listen. It has alternated between $80 and $100 since its debut last year. This week’s price is $10 cheaper than its lowest sale price.

Gear Team speaker expert Parker Hall calls the Dot “the greatest alarm clock ever.” You can easily check the time in the middle of the night, thanks to the forward-facing clock, and it can wake you up to your favorite seasonal playlists. The models without a clock are still useful, especially if you want to add Alexa to more rooms in your house without spending a fortune.

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Echo Dot Kids Edition

Photograph: Amazon

The kids edition Echo Dot offers some parental controls and kid-friendly designs—Gear Team editor Adrienne So says it’s incredibly cute and has surprisingly great sound. This deal also includes a year of Amazon Kids+ (formerly FreeTime Unlimited) content. After the first year, Amazon Kids+ is $3 per month, so make a note on your calendar if you plan to cancel.

The Echo Buds (8/10, WIRED Recommends) offer good sound and have great app and Alexa integration. The noise-canceling isn’t quite on par with what you’ll get in Apple and Samsung earbuds, but it’s good enough for blocking out most ambient sounds. The buds come with a charging case and plenty of eartips and earfin sizes to ensure a good fit.

Fire Tablet Deals

Amazon’s tablets are so cheap it’s almost suspicious. We do have some reservations about the tablets’ software, but overall they’re worth it. Be sure to check out our updated guide to deciphering which Amazon Fire tablet is best for you.

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Fire HD 8 Plus

Photograph: Amazon

While the HD 10 is nicer, the Fire HD 8 is a very capable tablet for the price. The Plus model, with extra RAM (3 gigabytes instead of 2), is recommended, and its on sale for $55 ($55 off).

The Fire HD 8 Kids Edition is our top pick for kids under 7. It’s small enough for younger hands, and it’s padded so it won’t likely break when they drop it. You also get a no-questions-asked, two-year replacement plan.

If you’ve got older kids (about 8 and up), the Fire HD 10 Kids Pro Edition has a less bulky case and more app options. It still has plenty of parental controls in the settings.

Amazon Fire HD 10 tablet

Fire HD 10

Photograph: Amazon

Amazon revamped its Fire HD 10 earlier this year with more RAM and a brighter screen, reaffirming it as a more capable tablet than the 8-inch version. It’s our favorite cheap tablet and the best Amazon tablet you can buy, with speedier performance, more storage, and a 10-inch HD screen that looks much nicer. The Plus model with an extra gigabyte of RAM is also on sale for $110 ($70 off), and the new productivity bundle is $180 ($100 off). This one includes a keyboard, along with software tailored for work, making the Fire HD 10 a more capable device—so long as you don’t use Google’s office suite, which won’t run on Amazon hardware.

Fire TV Deals

Amazon’s Fire TV platform is great if you subscribe to Amazon Prime or buy Amazon Instant Videos. It emphasizes Amazon content above Netflix and other providers, but it has most of the major streaming apps. With Google and Amazon done feuding, you can once again get YouTube on FireTV. At these Prime Day deal prices, even the Fire TV Cube is mighty appealing.

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Fire TV Stick 4K

Photograph: Amazon

The Fire Stick 4K is the best of Amazon’s Fire TV devices. All things considered, we prefer Roku devices for streaming, but if you’re a heavy Prime Video user or have a 4K screen, this works great. Much like the Fire tablets, the interface is subpar, but you’ll get used to it.

We encourage you to just buy the Fire Stick with 4K, but if you do not own a 4K TV and want to save that extra $10, knock yourself out.

Other Amazon Device Deals

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Halo Band

Photograph: Amazon

The Amazon Halo isn’t a useful fitness tracker, but it does something no other device we’ve tested will do: track your emotions. WIRED associate editor Adrienne So wore it for a month and found the emotion-tracking feature to be interesting and ultimately helpful. At the same time, should any company, let alone Amazon, normalize the process of full-body strip-down scans for its customers? This is a good price, but this first version of the device still feels unfinished. Read the review first so you know what you’re getting into with this one.

The Eero is the mesh router Apple would have made if it had bothered. This deal features a base station and two smaller extenders, which will provide more than enough wireless signal coverage for most homes. Eero’s app has some nice features like the ability to pause the internet on particular devices. At this price, our major complaint about the Eero—that it’s expensive for a router—is solved.

eero wifi router

Eero 6

Photograph: Amazon

If you don’t need the extenders (like if you live in a small apartment) this is the same base unit as above. It should cover about 1,500 square feet, though coverage will vary with the layout of the rooms, and even the construction materials of your home.

Retailer Sale Pages

If you’d like to check more deals yourself, here are some links to sales going on this week.

More WIRED Prime Day Stories

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